From Berlin: MARNE, MI – Jan. 20, 2012 – Berlin Raceway is going to get
down and dirty in 2012.
Harkening back to the famed facility’s beginnings as a dirt track six decades
ago, the new management team of the Michigan speedway has announced plans to
cover the 7/16th-mile oval’s asphalt surface with a layer of clay for a
spectacular season-ending program featuring the renowned World of Outlaws Late
Model Series.
Keyser Manufacturing Co. of Coopersville, Mich., has signed on to sponsor the
huge weekend scheduled for Sept. 21-22, providing fans from the Midwest and
beyond the unique opportunity to witness dirt Late Model superstars sliding
around one of the country’s most storied and popular paved tracks.
A 100-lap WoO LMS A-Main paying $20,000 to win will serve as the highlight of
the historic, as-yet-unnamed weekend. Berlin Raceway’s management is setting up
a fan contest to solicit ideas for the race’s title, adding interactive flair to
arguably the biggest dirt Late Model event ever contested in the state of
Michigan.
“When we started making our plans for the 2012 season we threw around ideas that
might create some excitement,” said Berlin Raceway general manager Mike Bursley.
“We thought putting dirt down for a big end-of-the-year show would be something
that’s not only different, but also great for the racetrack and great for the
fans.
“We’re going to bring Berlin Raceway back to where it started when Chet
Mysliwiec and his family built it – and doing it with the World of Outlaws will
be huge.”
A staple of the Wolverine State’s motorsports scene since 1950, Berlin Raceway
will celebrate its 62nd year of competition in 2012 with the energetic duo of
Bursley, 28, and Kurt Dietrich, 33, serving as co-promoters for DBD Ventures,
the Don Dewitt-led investment group that purchased the track’s lease during the
off-season. The first dirt race since Berlin was paved in 1966 will conclude an
ambitious ’12 schedule that includes the track’s traditional weekly action and
major events.
The much-anticipated dirt-track weekend at Berlin will kick off on Thurs., Sept.
20, with an open practice session. The WoO LMS will take center stage for the
remainder of the historic meet, running time trials and heat races on Fri.,
Sept. 21, and last-chance races and the 100-lap A-Main on Sat., Sept. 22.
The century grind figures to play a critical role in the battle for the $100,000
WoO LMS points championship. Just four more points races are scheduled to be
contested after the national tour’s visit to Berlin.
“We’re thrilled to have the opportunity to headline one of the most exciting
racing weekends the state of Michigan has ever seen,” said WoO LMS director Tim
Christman. “It’s truly an honor to know the management of a well-known short
track like Berlin Raceway holds the World of Outlaws Late Model Series in such
high esteem that they are entrusting our officials and teams to help make the
dirt-track weekend a memorable one.”
The process of applying a dirt surface on Berlin Raceway will begin immediately
after the track presents its final scheduled pavement event of the season on
Sept. 8. Bursley said the speedway has already made arrangements to truck in
over 10,000 yards of clay excavated from the site of an athletic-field
construction project at a nearby college.
“It’s quite a commitment to pull off something like this, but we’ve done our
homework,” said Bursley, who plans to work with local dirt-track promoters and
seek their assistance in surface preparation to ensure the success of Berlin’s
big program. “We’re serious about doing this right. We want to make this a
yearly event.”
Dirt-trackers who are unfamiliar with Berlin will discover a jewel of a track
located less than 20 minutes from Grand Rapids, Mich. The facility was virtually
rebuilt after its 2001 purchase by the West Michigan Whitecaps, a minor league
baseball team that invested in infrastructure upgrades that included a new sound
system, restrooms, private party areas, catch fencing and other amenities. More
improvements came under Michael Blackmer, who leased the track in 2008 before
transitioning to ownership the following season.
Berlin Raceway boasts a seating capacity of 8,800 and a uniquely-shaped track
that will certainly prove to be a challenge for dirt Late Model racers.
“It’s really almost a circle, so the cars will rarely be going straight when
they’re running on dirt,” said Dietrich, Berlin’s operations and marketing
manager. “It will definitely lend itself to some real fast and interesting
racing.”
More details of Berlin’s Keyser Manufacturing Co. dirt-track weekend will be
announced in the near future, including information on ticket prices and
advanced sales; support divisions that will compete; and a complete schedule of
events.